Technology follows us everywhere. As a Gen Xer I look back on how technology has changed our lives, our jobs, and even our children. Do you remember applying for your first job, faxing or mailing your resume with a typed cover letter? My first job out of college was with a government contractor and it required me to obtain a moderate level of security clearance. That was before Facebook, MySpace, Twitter, Instagram, etc.
Have you thought about your digital footprint? Recently I read an article about a high school senior that was accepted to college, packed and ready to go….then someone in admissions found his Twitter account…..admission revoked. Did your fraternity brother think it was funny when he posted that 20 year old picture and tagged you on Facebook wearing a beer hat and a harem of women around you at a Halloween party in 1988? Schools and employers judge you personally and professional not only by the experience listed on your resume or application, but what comes up when they “Google” you. Your personal brand is reflected not only by what you do in your job but by your business and social media accounts. Unlike that Polaroid, you can’t burn them.
Building and maintaining your digital profile is crucial in our digital age whether you’re an IT Manager, B2B Architect, Marketing professional, or EDI Consultant. Here are a few things to consider:
Your digital profile is an asset to your professional brand…and your personal brand for that matter. Use it wisely. Are you wondering what’s out there with your name on it yet? Take a few minutes and Google yourself, revisit those security settings on your social network pages (are you sure it’s really “private”). As a Gen Xer we not only have to worry about a digital profile for ourselves, but our children also. Our children are the first generation to grow up with “I” everything. Lead by example and choose wisely. Your digital brand is something that’s easy to update and difficult to erase.