B2B Data Integration and Transformation Blog

What does the phrase “digital transformation” mean to you? Do you think of it as a buzzword that will eventually lose its significance and fall out of fashion? Or, do you find it meaningful and relevant in an uncertain business landscape that requires agility and connectivity?

The global pandemic’s affect was far-reaching and deep. Sit-down restaurants could either no longer accommodate the same number of diners, or they could only sell takeout. Suddenly, the food and beverage companies that sold to this market segment needed to pivot to survive.

The expectations of today’s consumers and even B2B food and beverage buyers have changed: they want to be able to buy goods online. In the case of consumers, they’re used to buying other things online, and they now demand to purchase food and beverages the same way.

Take a second to think about how many of your processes require paper. You have files and forms that contain all of the information that keeps your business running. Yet, what if your company could go paperless?

Here’s a scenario that might sound familiar: you’re set to launch a digital transformation, but your budget is limited. You understand that APIs are a critical tool to digitize your company, yet you don’t know if you can afford to implement them.