What does the phrase “digital transformation” mean to you? Do you think of it as a buzzword that will eventually lose its significance and fall out of fashion? Or, do you find it meaningful and relevant in an uncertain business landscape that requires agility and connectivity?
In this post, we’ll explore why the concept of digital transformation isn’t going anywhere, and what steps you can take to embrace it. Are You Ready to integrate?
What Does Digital Transformation Mean?
The term “ digital transformation ” means that you’re using technology to improve the performance or reach of businesses radically.”
What it doesn’t mean is that you implement a technological solution and call it a day. For a digital transformation to occur, you must overhaul processes, operations, and relationships with customers.
The Top Reason Digital Transformation Isn’t Going Away
The biggest reason digital transformation isn’t going away is that the world has become a very different place. Prior to March 2020, the supply chain had occasional disruptions, but no one could imagine that factories in China, the world’s manufacturing superpower, would shut down for weeks on end as the government tried to contain a deadly contagion.
Companies that had digital processes were able to ride out the pandemic fairly smoothly. However, businesses that still used manual processes had a different (read: negative) outcome. They weren’t able to meet customer demands, nor could they mitigate the enormous disruption to their supply chains.
Changing Customer Expectations
Another reason that digital transformation has become a fact of life is that customer expectations are changing. If COVID-19 hadn’t struck, the need for digital transformation would have eventually compelled companies to adapt.
In their personal lives, many B2B customers feel comfortable purchasing goods and services online. It’s convenient and fast. They want to do the same in their professional lives. Digital transformation enables B2B digital connectivity – B2B sales through digital portals such as e-procurement hubs and marketplaces.
What Powers Digital Transformation?
Digital transformation runs on a centralized repository of information that’s been digitized. Bringing that information together is known as data integration.
Data integration enables the organization and analysis of information from disparate sources. Today, we have access to information sources we didn’t think were possible at the beginning of the 21st century; IoT sensors attached to shipping containers tell us about the conditions of the goods, while blockchain digital ledgers provide a product’s provenance. In addition, AI gives us insight into what a customer might do next.
“Data integration technical services power digital transformation”
Data integration technical services bring information from a variety of sources into one place. An experienced data integration consulting firm helps you embrace digital transformation by giving you greater visibility into your data across the enterprise.
Thanks to the events of 2021, digital transformation accelerated rapidly. Companies that leveraged it took an important step to maintain their competitiveness, sustainability, and their relevance well into the future. Data integration technical services can help you reach that goal. Integrate. Then Dominate.