B2B Data Integration and Transformation Blog

Articles by Brooke Lester

Brooke Lester

Brooke is the Marketing and Sales Support Manager at Remedi Electronic Commerce Group. Brooke joined Remedi in 2012 bringing with her experience and knowledge of EDI and B2B Integration from having spent the early years of her career as an EDI consultant. She is responsible for coordinating Remedi’s marketing efforts related to blogs, newsletters, customer networking events, conferences, educational material, and the IBM Premier Business Partner relationship.

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Being Inspired By An Accomplished Leader

Posted by Brooke Lester on Oct 17, 2014 3:41 PM


Leaders come in all shapes and sizes and not everyone considers themselves a leader, however I believe we all have qualities that make us leaders.  In past blogs we’ve discussed the value of training, leadership, and giving back to our peers and community.  All of these things contribute to your values and the success of your team.  We are continually influencing others around us, our co-workers, children, family, etc. 

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Join us at IBM InterConnect 2015

Posted by Brooke Lester on Oct 8, 2014 12:15 PM


If you're reading this, chances are we've connected with you at a conference in the past.  REMEDI has been a sponsor of IBM Smarter Commerce Global Summit since it's inception...prior to Smarter Commerce, we may have met you at Sterlings Customer Connection.  Well this year.....things are changing.....

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Is Your Digital Profile Compromising Your Professional Image?

Posted by Brooke Lester on Oct 3, 2014 5:04 PM


Technology follows us everywhere.  As a Gen Xer I look back on how technology has changed our lives, our jobs, and even our children.  Do you remember applying for your first job, faxing or mailing your resume with a typed cover letter?  My first job out of college was with a government contractor and it required me to obtain a moderate level of security clearance.  That was before Facebook, MySpace, Twitter, Instagram, etc. 

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Differing Perspectives...They Are Everywhere

Posted by Brooke Lester on Sep 12, 2014 3:18 PM


In personal and family relationships, neighbor and neighborhood matters, religious matters maybe at your place of worship, and certainly in politics, people's perspectives on issues differ and sometimes greatly!

They say "perception is reality" which is why you will find people vehemently defend their positions on a topic, and on occasion with the right argument be swayed to another point of view.

And why would it be any different in business...

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Are You Getting The Most Bang For Your Buck?

Posted by Brooke Lester on Aug 29, 2014 1:18 PM


In a recent article that has been circulating from Forbes.com, How Far $100 Goes In Each State And Major Metropolitan Area, I was surprised to see the differences in the value of our “buck” state to state.  Of course some things are more expensive in some areas, like Hawaii where everything has to be shipped in by boat, but what makes the value of your buck worth so much more in Ohio vs Pennsylvania when they are neighboring states? 

After reading this article, it occurred to me that this same thing happens in the B2B Integration/EDI Consulting world.  When you are faced with staffing issues or project work that needs done, are you getting the most bang for your buck?

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