B2B Data Integration and Transformation Blog

As REMEDI finalizes its marketing plans and initiatives for 2011, it is apparent that the effect of social media on marketing is here to stay. From Twitter to Facebook to LinkedIn and all of the other social media newcomers and yet-to-bes, there is no denying that social media is having a major impact on marketing, even when it comes to business to business marketing. At a recent conference that I attended, I heard some staggering facts. Email and text messaging are already on the decline in usage with certain demographics and that some colleges and universities no longer issue email addresses to students, instead advising them to set up Facebook and Twitter accounts to communicate with their professors and fellow students. I was stunned!

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To follow up on my post from last week, I have outlined the top five CIO strategies for 2009 according to Gartner's research and the presentation that I attended at the 2009 Sterling Commerce Customer Connection in April of this year. Again, it is interesting to look back to see how these strategies may compare to how 2009 has unfolded within your organization and your CIO's strategies as we look toward 2010. Read More

While shuffling through some miscellaneous papers on my desk this week, I came across some notes that I had from the Sterling Commerce Customer Connection in April. The notes were from a session that I attended that outlined the Financial Services CIO's agenda for 2009. This information was assembled and presented by Gartner at the conference. As we enter fourth quarter of 2009, I thought it was interesting to reflect back on what CIO's were focusing on in early 2009. Here is what they found were CIO's top business priorities for 2009. Read More

Day 3 and part of day 2 sessions covered the Sterling integration solutions where the various GENTRAN product lines are concerned, basically most things non-Sterling Integrator (GIS).

As you can imagine these sessions were very well attended and contained folks concerned about preserving their investment in traditional GENTRAN products and integrated infrastructure. Read More

It is day 2 and we had a chance to learn some more, as well as meet several clients and business partners we have worked with around the country.

The focus of the sessions attended today were the integration solutions components of Business Integration Suite, particularly the Sterling Integrator product that covers the B2B Integration and Enterprise Integration portions of the suite.

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