As REMEDI finalizes its marketing plans and initiatives for 2011, it is apparent that the effect of social media on marketing is here to stay. From Twitter to Facebook to LinkedIn and all of the other social media newcomers and yet-to-bes, there is no denying that social media is having a major impact on marketing, even when it comes to business to business marketing. At a recent conference that I attended, I heard some staggering facts. Email and text messaging are already on the decline in usage with certain demographics and that some colleges and universities no longer issue email addresses to students, instead advising them to set up Facebook and Twitter accounts to communicate with their professors and fellow students. I was stunned!
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