B2B Data Integration and Transformation Blog

If you’re strategizing with your LOB colleagues and decision makers at your company about how to level up your B2B integration capabilities, you’re not alone.

For the past several years, "digital transformation" and "digital maturity" have been thrown about (sometimes correctly, sometimes not). Some firms have ignored those concepts, believing that they didn’t apply to them, or they weren’t ready for that transition. However, it's become clear that now is the time to embark on a digital transformation as well as to increase your firm's digital maturity.

What would you say is the biggest problem in the pharma supply chain today? Some might point to ever-growing complexity, changing customer demand, cybersecurity threats, as well as stricter regulations. However, the right answer isn’t any one of those things – it’s a combination of all of them.

The supply chain used to be far simpler: it was linear, and you most likely did business with companies that were fairly local to you. That’s not the case today; the supply chain (and especially the healthcare supply chain) is dynamic and interconnected.

Today, there are opportunities to connect with new audiences. Just because you’re a B2B company doesn’t mean that you can’t attract a B2C audience. Additionally, just because you’re a B2B company doesn’t mean that your customers only have to buy from your salespeople. What if they purchased from your website or an e-procurement hub instead?