In my article archive, I found a blog post by Steve Keifer of OpenText | GXS from a few years back entitled The End Of Mapping (In B2B Integration). Mr. Keifer states that maps are the most costly and most important part of a B2B Integration project. He goes on to say that with all the artificial intelligence technology that already exists, we should be able to eliminate traditional maps and automatically map data based on intelligence and historical data.