B2B Data Integration and Transformation Blog

The way B2B companies buy and sell is changing. Customers are no longer ordering out of catalogs after holding face-to-face meetings with salespeople. Rather, they’re turning to ordering products online.

Today, B2B buyers aren’t just purchasing goods through catalogs and salespeople anymore. They’re turning to e-commerce sites and e-procurement hubs to purchase what they want. Amazon, Shopify, and other digital marketplaces are quickly becoming hotspots for B2B buyers.

Today, both B2B buyers and consumers have options. B2B buyers are no longer limited to speaking to salespeople or ordering from catalogs, and in some cases, consumers can order directly from manufacturers.

As the economy restarts in the era of Covid-19, your organization is likely still feeling some level of pain the pandemic brought to our collective doorsteps.

Moving from legacy systems to modern B2B integration technology is a big step for a company. But it’s a conversation many of our clients are having now as they assess how to make themselves more agile and flexible before the “next normal” event changes everything again.