Today, your ability to compete in the business landscape is measured in large part by your digital maturity. The more digital processes you have, the easier it is for you to be agile and pivot in the face of challenges. Yet, how do you accelerate your digital maturity?
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The supply chain used to be far simpler: it was linear, and you most likely did business with companies that were fairly local to you. That’s not the case today; the supply chain (and especially the healthcare supply chain) is dynamic and interconnected.
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Today, there are opportunities to connect with new audiences. Just because you’re a B2B company doesn’t mean that you can’t attract a B2C audience. Additionally, just because you’re a B2B company doesn’t mean that your customers only have to buy from your salespeople. What if they purchased from your website or an e-procurement hub instead?
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This IBM limited edition e-book helps you learn the basics of application programming interfaces (APIs), including:
The way B2B companies buy and sell is changing. Customers are no longer ordering out of catalogs after holding face-to-face meetings with salespeople. Rather, they’re turning to ordering products online.
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