B2B Data Integration and Transformation Blog

Are you trying to make the business case for modernizing your B2B integration system to the C-suite? While you have a firm technical understanding of why B2B integration modernization is crucial for your firm, it can sometimes be challenging to explain to decision makers why this matters so much.

Today, your ability to compete in the business landscape is measured in large part by your digital maturity. The more digital processes you have, the easier it is for you to be agile and pivot in the face of challenges. Yet, how do you accelerate your digital maturity?

The supply chain used to be far simpler: it was linear, and you most likely did business with companies that were fairly local to you. That’s not the case today; the supply chain (and especially the healthcare supply chain) is dynamic and interconnected.

Today, there are opportunities to connect with new audiences. Just because you’re a B2B company doesn’t mean that you can’t attract a B2C audience. Additionally, just because you’re a B2B company doesn’t mean that your customers only have to buy from your salespeople. What if they purchased from your website or an e-procurement hub instead?