B2B Data Integration and Transformation Blog

Articles by Brooke Lester

Brooke Lester

Brooke is the Marketing and Sales Support Manager at Remedi Electronic Commerce Group. Brooke joined Remedi in 2012 bringing with her experience and knowledge of EDI and B2B Integration from having spent the early years of her career as an EDI consultant. She is responsible for coordinating Remedi’s marketing efforts related to blogs, newsletters, customer networking events, conferences, educational material, and the IBM Premier Business Partner relationship.

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Selling the C-Suite on B2B Modernization: How to Address the Elephant in the Boardroom

Posted by Brooke Lester on Nov 11, 2020 1:58 PM

One of the biggest obstacles facing any modernization initiative is the cost. To convince the C-suite that B2B integration modernization is the right choice for you, you have to be ready for an intelligent conversation about the total cost of ownership (TCO).

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Selling the C-Suite on B2B Modernization: Use an If-Then Strategy

Posted by Brooke Lester on Nov 4, 2020 4:10 PM

Regardless of whether a firm is experiencing explosive growth or navigating particularly choppy waters, the C-suite must decide how best to allocate the firm’s financial resources. As such, the C-suite has to weigh every decision by looking at the probability of a successful outcome.

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Solve C-Suite Pain Points with B2B Modernization

Posted by Brooke Lester on Oct 28, 2020 11:39 AM

If you’re trying to make the case for an investment in modern EDI, you need to know how to convince the C-suite that this is a worthy investment. How do you do that?

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Top 2 Drivers for a B2B Integration Modernization Strategy

Posted by Brooke Lester on Oct 14, 2020 4:16 PM

Are you trying to make the business case for modernizing your B2B integration system to the C-suite? While you have a firm technical understanding of why B2B integration modernization is crucial for your firm, it can sometimes be challenging to explain to decision makers why this matters so much.

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Speed Digital Maturity with the Right B2B Integration Approach

Posted by Brooke Lester on Oct 13, 2020 4:57 PM

Today, your ability to compete in the business landscape is measured in large part by your digital maturity. The more digital processes you have, the easier it is for you to be agile and pivot in the face of challenges. Yet, how do you accelerate your digital maturity?

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