The supply chain used to be far simpler: it was linear, and you most likely did business with companies that were fairly local to you. That’s not the case today; the supply chain (and especially the healthcare supply chain) is dynamic and interconnected.
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Today, there are opportunities to connect with new audiences. Just because you’re a B2B company doesn’t mean that you can’t attract a B2C audience. Additionally, just because you’re a B2B company doesn’t mean that your customers only have to buy from your salespeople. What if they purchased from your website or an e-procurement hub instead?
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This IBM limited edition e-book helps you learn the basics of application programming interfaces (APIs), including:
APIs are quickly becoming a fixture in the B2B technology landscape. In particular, they have a role to play in the onboarding process as well as beyond. This is especially important in the B2B purchase process, as e-commerce and e-procurement hubs are becoming more popular, and APIs have a role to play in ensuring B2B digital connectivity. Read on to learn more.
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The way B2B companies buy and sell is changing. Customers are no longer ordering out of catalogs after holding face-to-face meetings with salespeople. Rather, they’re turning to ordering products online.
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