B2B Data Integration and Transformation Blog

Articles by Brooke Lester

Brooke Lester

Brooke is the Marketing and Sales Support Manager at Remedi Electronic Commerce Group. Brooke joined Remedi in 2012 bringing with her experience and knowledge of EDI and B2B Integration from having spent the early years of her career as an EDI consultant. She is responsible for coordinating Remedi’s marketing efforts related to blogs, newsletters, customer networking events, conferences, educational material, and the IBM Premier Business Partner relationship.

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Accelerate Your Digital B2B Connectivity Efforts

Posted by Brooke Lester on Jul 15, 2020 4:31 PM

The way B2B companies buy and sell is changing. Customers are no longer ordering out of catalogs after holding face-to-face meetings with salespeople. Rather, they’re turning to ordering products online.

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Beyond EDI: Techniques that Support Online Marketplace Digital Connectivity

Posted by Brooke Lester on Jul 8, 2020 10:57 AM

Today, B2B buyers aren’t just purchasing goods through catalogs and salespeople anymore. They’re turning to e-commerce sites and e-procurement hubs to purchase what they want. Amazon, Shopify, and other digital marketplaces are quickly becoming hotspots for B2B buyers.

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B2B Digital Connectivity: What It Is and Why It Matters

Posted by Brooke Lester on Jun 24, 2020 2:18 PM

Today, both B2B buyers and consumers have options. B2B buyers are no longer limited to speaking to salespeople or ordering from catalogs, and in some cases, consumers can order directly from manufacturers.

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B2B Integration for Food and Beverage: First Steps

Posted by Brooke Lester on Jun 17, 2020 11:41 AM

As with many other industries, COVID-19 has had an impact on the food and beverage supply chain. Demand for non-perishable products is up, and people are concerned about food shortages. Additionally, workers in the meatpacking sector have been catching the virus at a high rate, leading to pauses in production.

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Making the Business Case for a Digital Supply Chain

Posted by Brooke Lester on Jun 3, 2020 3:14 PM

One of COVID-19’s dubious accomplishments is disrupting the global supply chain. There are some obvious effects to this disruption: factories have been shut down, goods aren’t making it to customers on time, and companies are struggling to meet customer demand.

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