In the ever changing world of social media, it’s becoming a full time job to keep up with the trends, changes, rules, and content. LinkedIn and Facebook have made significant changes to their business pages. Between key words, product pages, and the ability to add interactive graphics to your pages, design and prioritizing key words has become imperative. Whether you’re responsible for your company’s page or just your own professional profiles I am sure you have your hands full.
The importance of professional social media for branding continues to grow. I don’t know about you, but when I am researching anything, whether it’s a new software program, a camp for my daughter, or I am looking for background on an individual before a business meeting, the first place I go is Google! If it’s a product, usually a review or website will appear first on the list. If it’s an individual, more than likely, the first thing that will pop up is their LinkedIn profile.