Two Quick Thoughts
A popular air freshener company is moving lots of product these days by asking if we have become “Noseblind”. Noseblindness is the phenomenon where humans become accustomed to the odors around us until we no longer recognize them, while our guests are overwhelmed by the cat’s litter box or the fish we cooked for dinner last night.
Since none of us want to offend the sensibilities of those who visit our homes and offices, we purchase the latest plug in fragrance or aerosol freshener out of fear that others will detect the offensive odors to which we have become immune. After all, who has the time to constantly search for things we no longer realize exist?
Today, we live in a world where data has become nearly as ubiquitous as the air we breathe. And, while it is easy to become overloaded and succumb to paralysis by analysis from every possible data point available, have we become equally “Data Blind” to the needs of our data integration users and stakeholders?