Time management is all about production and efficiency. We often make decisions on tasks to optimize both while meeting our goals. Our tasks can fall into the categories of important and urgent. Important tasks are ones such as developing a strategy or doing research. These are critical to a company’s success, but have no well-defined deadline. Urgent tasks, however, have a well-defined deadline and are usually used by others to judge production and value for your company. Examples of urgent tasks include reports, meetings, and emergencies.